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Interactive Marketing Services and NJ Internet Marketing: Two New Websites from Lazworld.com Inc.

August 8, 2011 By Leave a Comment


New York, (PRWEB) November 29, 2004

One of the oldest Internet Marketing companies Lazworld.com Inc. announced today the launch of two new Internet marketing websites. Both websites offer ethical best of breed internet marketing services and free reports designed to assist online marketers faced with the growing challenges of internet marketing including the management of search engines or search engine marketing.

“Search Engine Management and Keyword Analysis is a theme on both new sites” says David Lazar, President of Lazword.com Inc. “There is a large discrepancy in the way people manage their advertising with Yahoo, Google, MSN, Overture, and others and too many continue to target and even purchase the wrong keywords.” He goes on to say “There are others who are overpaying for automated bid services, growing click accountability, and click fraud issues.”

Ethical best of breed internet marketing services can be found on Interactive Marketing Services (http://www.interactivemarketingservices.com) and NJ Internet Marketing (http://www.njinternetmarketing.com) two new sites from a veteran internet marketing agency.

About Lazworld.com Inc.

Lazworld.com was founded in 1998 and offers proven internet marketing and web development management and consulting services that improve online ROI. Lazworld.com is one of the oldest and most respected Internet Marketing companies in the world with an impeccable reputation and an extensive list of satisfied clients.

Contact Information:

David Lazar

President and Founder

Lazworld.com Inc.

Office (732) 280-8069

Fax (732) 280-7635

E-mail info@lazworld.com

http://www.lazworld.com

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Google AdWords management and reporting come to Raven Internet Marketing Tools

August 8, 2011 By Leave a Comment


Nashville, TN (PRWEB) August 01, 2011

Raven Internet Marketing Tools steps into the advertising tools arena today with the release of a Google AdWords management and reporting system.

For years, Internet marketing agencies and consultants have relied on Raven to research, manage, monitor and report on SEO and social media campaigns. Today, as Raven releases advertising tools, even more agencies will be able to use one central platform for all of their Internet marketing campaigns.

With Raven’s new Google AdWords tools, customers can create or pause campaigns, monitor multiple accounts, set extensions and more. They can also access Google AdWords metrics to build fast, easy, comprehensive PDF reports for clients and managers. Raven’s goal was to streamline the often-complicated AdWords process, making collaboration easier for large teams and simplifying reporting.

“This closes the loop for many of Raven’s customers, who frequently ask for advertising reporting,” said Jon Henshaw, Raven’s co-founder and director of product innovation. “It provides everything they need to build a cohesive Internet marketing report for their clients and managers.”

Raven plans to add more advertising tools, based on customer feedback and market trends.

“We want agencies to be able to use one single platform for all Internet marketing, including advertising,” Henshaw said. “We look forward to hearing what else agencies and professionals need in this area.”

This is the third major Internet marketing tool announcement from Raven in the past month. Raven developed and launched the free Schema Creator on July 14, 2011?already popular with web developers and SEOs?and added Keyword Opportunities and Content Opportunities tools for SEOs to its Internet marketing platform on July 18, 2011.

For more information about Raven’s new online advertising tools, see the Raven website and blog announcement.

About Raven Internet Marketing Tools

Raven Internet Marketing Tools online software helps agencies and in-house professionals quickly research, manage, monitor and report on SEO, social media, advertising and other Internet marketing campaigns. Its collaborative, multi-user features and fast, professional PDF reports make it the platform choice of thousands of online marketers worldwide. Raven Internet Marketing Tools, a privately held Nashville-based company, was founded in 2007.

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Turn Google Analytics Data into Action with New Tools from Raven Internet Marketing Tools

August 8, 2011 By Leave a Comment


Nashville, TN (PRWEB) July 20, 2011

Ever found a $ 20 bill in the pocket of an old coat? It feels like a happy surprise?even though the money was there all along.

That’s how marketers often feel when they discover opportunities they might have otherwise overlooked.

Raven Internet Marketing Tools added two tools to its platform this week that help Internet marketers uncover SEO keywords and website pages that are performing well even if they’re not getting much attention. This can simplify decision making about keywords and content to promote for bloggers, SEOs, social media marketers, community and brand managers, content marketers?anyone who works in Internet marketing.

“We’re trying to make it easier to make informed decisions,” said Jon Henshaw, Raven co-founder and director of product innovation. “Traditional metrics don’t help you with finding out where you’re leaving money on the table. Insights provides you with that information.”

To develop the Insights tools, Raven combined website analytics data from Google Analytics with a straightforward formula that gives preference to keywords and content that have little traffic but high engagement and/or conversion rates. The tools then sort the keywords and content accordingly, based on the formula’s perceived level of opportunity.

“Before, you would get data but not necessary know what to do with it. With tools that provide insight into the next opportunities, we’re focusing on actions you can take,” Henshaw said.

Learn more about the Keyword Opportunities tool at http://raventools.com/internet-marketing-tools/keyword-opportunities/.

Learn more about the Content Opportunities tool at http://raventools.com/internet-marketing-tools/content-opportunities/.

These tools are part of the recent rapid expansion of the Raven platform and team. Last week, Raven released the free Schema Creator and announced that it had doubled its staff in less than one year.

About Raven Internet Marketing Tools

Raven Internet Marketing Tools online software helps customers quickly research, manage, monitor and reports on SEO, social media, email and other Internet marketing campaigns. Its collaborative, multi-user features and fast, professional reports make it the platform choice of thousands of online marketers worldwide. Raven Internet Marketing Tools, a privately held Nashville-based company, was founded in 2007. Learn more at http://raventools.com.

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Basics of Internet Marketing Orange County California Strategies

August 8, 2011 By Leave a Comment

Article by Online Marketing DNA

Internet marketing Orange County California encompasses multiple strategies that can be interconnected to boost search rankings, attract new clients, build brand recognition, and become established as an expert within the SoCal market.

Embracing Internet marketing Orange County strategies is essential for achieving online success. Orange County is one of the most competitive markets in the country. Companies wanting to dominate their niche should plan on integrating a variety of online marketing strategies.

Internet marketing is an affordable way to reach the 3 million plus residents residing in Orange County. Not to mention the millions of tourists and business visitors who flock to the region annually. Those who learn how to strategically manage marketing campaigns can improve online visibility that can expand around the globe.

There are so many elements involved that business owners are often overwhelmed by the tasks. The Internet is constantly evolving and new strategies are added regularly. About the time one strategy is mastered another Internet marketer develops a program that makes it better.

Trying to learn about tried-and-true methods and stay abreast of evolving strategies is easily a fulltime job. The best solution is to outsource projects to an online marketing agency skilled in SEO practices and familiar with the Orange County market.

However, before hiring an agency it can be advantageous to talk with a marketing consultant. These professionals can review current business plans; discuss company goals; and discuss different Internet marketing strategies and their requirements.

The point of engaging in Internet marketing is to increase revenue. If you’re going to enter this venue it is worth paying professional fees to develop your plan of attack. Online marketing is complex. There are right and wrong approaches. Companies must comply with FTC guidelines, address privacy issues, and provide security measures when accepting online payments.

For most, the foundation of Internet marketing is a company website. This platform is used to deliver information about the company, present online videos and podcasts, sell products, gather leads, offer private sales and discounts, and connect with social media venues such as Twitter and Facebook.

One advantage of online marketing is ad campaigns can be recycled into a new format. For example, an Orange County automotive aftermarket company develops a tuner to improve gas mileage and publishes a press release announcing the product. The press release includes a link to the product page on the website and is distributed to numerous PR directories.

Next, the company would write an SEO-rich article about the tuner and includes quotes from the press release. The article is published a high ranking article directory and includes a link to the press release and website.

The article could be transformed into a how to video or audio podcast which explains how to install the tuner into any automobile. Videos and podcasts would refer people to the press release, article, and website.

Each ad campaign could be promoted through social media marketing. Social marketing is a popular practice in Orange County, so take advantage of this powerful tool. Most companies start with Facebook and Twitter, but there are hundreds of ways to integrate social media.

Orange County business owners have advantage over many other cities because residents in this region tend to be very techno-savvy. L.A. is an industry leader in online marketing strategies because they have access to some of the brightest and most creative minds in the business. Business owners have easy access to web designers, copywriters, video producers, actors, and hundreds of ad agencies.

There are multiple facets of online marketing Orange County California. The strategies mentioned here is only the tip of the iceberg. The only way to achieve success is to develop a strategic marketing management plan; obtain advice from professionals; and make commitment to remain consistent with marketing efforts.

Online Marketing DNA is renowned for their ‘proven-system’ Internet marketing Orange County California programs and VIP business coaching. Services include online marketing, lead generation, local listings and maps, SEO websites and services, and online video marketing. Discover what sets us apart from the rest at www.OnlineMarketingDNA.com.










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