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Local Guerrilla Marketing Expo / Social Media Marketing Summit Live in Fort Lauderdale Aug 20th & 21st!

August 8, 2011 By Leave a Comment


Ft. Lauderdale, FL (PRWEB) August 08, 2011

Local Guerrilla Marketing is hosting the premier social media marketing event for digital decision makers, local businesses and social media marketers. Due to unprecedented demand, Local Guerrilla Marketing has partnered with the leading lights of social media to create a standalone educational event solely focused on social media marketing and its integration into the marketing mix. This event will feature intensive workshops, case studies, and all-new material covering the foundational best practices of Social and more advanced tactics of integrating Social into email, video SEO, mobile and more.

Attendees will be looking to discover and experience social integrated marketing solutions across the following categories:


Social & Search
Onsite Social Analytics
Off Site Measurement & Monitoring
User Generated Content

Video Email Marketing Social Tools
Social Media Conversion
Blog and Forum Platforms
Mobile Geo-local Social Apps

Twitter & Facebook
Content Marketing Strategies
Social CRM Solutions
Viral Strategies

Local Guerrilla Marketing, including Wendy Stevens and her blockbuster panel of experts, will lend you their expertise on how to capture the winning edge in your local market by way of Reversing the Google Advertising Game and empowering you with low cost no cost strategies and tactics in Social Media Marketing.

This two-day event will send participants home with more information than they could ever hope for, and there is no better time than now to invest in themselves. Go to http://6figureschool.com/ right now to register for this exciting premier event from Local Guerrilla Marketing. Seats are limited!

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Fathom Online Marketing Announces Acquisition of Webbed Marketing

August 8, 2011 By Leave a Comment


(PRWEB) July 29, 2011

Cleveland-based Fathom Online Marketing, one of the 25 largest search engine optimization and online marketing firms in the country, today announced the acquisition of Webbed Marketing.

Webbed Marketing, based in Columbus, Ohio, has experienced double-digit annual growth since its founding in 2006, and today serves more than 60 clients regionally, nationally and internationally.

?Webbed Marketing is a highly visible company in the online marketing space, and has done a great job earning a reputation as experts in search and social media,? Scot Lowry, CEO of Fathom Online Marketing said. He explained that the acquisition allows Fathom to expand its social media offerings and cited Webbed Marketing?s expertise in healthcare, government and information technology as key reasons for the acquisition.

?In addition, this acquisition allows us to offer online social media research, planning and analysis to large organizations through Webbed Marketing?s VisiOne service,? Lowry said.

Lowry said that Webbed Marketing?s office will remain in Columbus. ?The Columbus region has been very supportive of Webbed Marketing and our plans are to not only continue to operate the Columbus office, but to continue to grow the Columbus presence.?

?Today?s announcement comes as a result of all the support we?ve received from our employees, clients, partners, and the Columbus community during the last five years,? Bill Balderaz, Webbed Marketing?s founder, said.

?We?re grateful to everyone who has played a role in our success,? Amy Marshall, COO of Webbed Marketing, said. ?This move allows us to serve all those around us even better than before.? Marshall, who leads the company?s VisiOne group, added that she is looking forward to introducing in-depth audience research through social media analysis to Fathom?s clients.

Susan Merryman, Vice President of Marketing and Communication for the Columbus Chamber of Commerce agreed, ?We have a long standing relationship with Webbed Marketing and welcome Fathom to Columbus. This is another great indicator of the economic growth of Columbus.?

?This is another great success story for Central Ohio,? Tim Haynes, Vice President of Member Services and Marketing for TechColumbus said. ?It reflects the growth and the strength of our region?s interactive marketing, web development and digital community.?

Lowry agreed, ?This is a case where everyone truly wins. Fathom?s clients now have access to Webbed Marketing?s research, analysis, social media and healthcare experience. While Webbed Marketing?s clients have access to Fathom?s performance based email marketing services and additional SEO and online advertising resources. Employees of both firms have even broader career paths. And the economies of Columbus, Cleveland and all of Ohio benefit by having one of the powerhouses of online marketing based locally.?

About Fathom Online Marketing

Fathom Online Marketing is an online marketing firm located in Valley View, Ohio, specializing in organic search-engine optimization, opt-in email marketing, online public relations, Internet video products, and pay-per-click advertising. Fathom can be found on Twitter: @fathomseo.

About Webbed Marketing

Webbed Marketing?s goal is to help organizations grow by using the power of online marketing, advertising and public relations. The firm specializes in search engine optimization, pay-per-click advertising, social media, mobile marketing and research and planning. Visit http://www.webbedmarketing.com for more information.

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Basics of Internet Marketing Orange County California Strategies

August 8, 2011 By Leave a Comment

Article by Online Marketing DNA

Internet marketing Orange County California encompasses multiple strategies that can be interconnected to boost search rankings, attract new clients, build brand recognition, and become established as an expert within the SoCal market.

Embracing Internet marketing Orange County strategies is essential for achieving online success. Orange County is one of the most competitive markets in the country. Companies wanting to dominate their niche should plan on integrating a variety of online marketing strategies.

Internet marketing is an affordable way to reach the 3 million plus residents residing in Orange County. Not to mention the millions of tourists and business visitors who flock to the region annually. Those who learn how to strategically manage marketing campaigns can improve online visibility that can expand around the globe.

There are so many elements involved that business owners are often overwhelmed by the tasks. The Internet is constantly evolving and new strategies are added regularly. About the time one strategy is mastered another Internet marketer develops a program that makes it better.

Trying to learn about tried-and-true methods and stay abreast of evolving strategies is easily a fulltime job. The best solution is to outsource projects to an online marketing agency skilled in SEO practices and familiar with the Orange County market.

However, before hiring an agency it can be advantageous to talk with a marketing consultant. These professionals can review current business plans; discuss company goals; and discuss different Internet marketing strategies and their requirements.

The point of engaging in Internet marketing is to increase revenue. If you’re going to enter this venue it is worth paying professional fees to develop your plan of attack. Online marketing is complex. There are right and wrong approaches. Companies must comply with FTC guidelines, address privacy issues, and provide security measures when accepting online payments.

For most, the foundation of Internet marketing is a company website. This platform is used to deliver information about the company, present online videos and podcasts, sell products, gather leads, offer private sales and discounts, and connect with social media venues such as Twitter and Facebook.

One advantage of online marketing is ad campaigns can be recycled into a new format. For example, an Orange County automotive aftermarket company develops a tuner to improve gas mileage and publishes a press release announcing the product. The press release includes a link to the product page on the website and is distributed to numerous PR directories.

Next, the company would write an SEO-rich article about the tuner and includes quotes from the press release. The article is published a high ranking article directory and includes a link to the press release and website.

The article could be transformed into a how to video or audio podcast which explains how to install the tuner into any automobile. Videos and podcasts would refer people to the press release, article, and website.

Each ad campaign could be promoted through social media marketing. Social marketing is a popular practice in Orange County, so take advantage of this powerful tool. Most companies start with Facebook and Twitter, but there are hundreds of ways to integrate social media.

Orange County business owners have advantage over many other cities because residents in this region tend to be very techno-savvy. L.A. is an industry leader in online marketing strategies because they have access to some of the brightest and most creative minds in the business. Business owners have easy access to web designers, copywriters, video producers, actors, and hundreds of ad agencies.

There are multiple facets of online marketing Orange County California. The strategies mentioned here is only the tip of the iceberg. The only way to achieve success is to develop a strategic marketing management plan; obtain advice from professionals; and make commitment to remain consistent with marketing efforts.

Online Marketing DNA is renowned for their ‘proven-system’ Internet marketing Orange County California programs and VIP business coaching. Services include online marketing, lead generation, local listings and maps, SEO websites and services, and online video marketing. Discover what sets us apart from the rest at www.OnlineMarketingDNA.com.










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