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Interactive Marketing Services and NJ Internet Marketing: Two New Websites from Lazworld.com Inc.

August 8, 2011 By Leave a Comment


New York, (PRWEB) November 29, 2004

One of the oldest Internet Marketing companies Lazworld.com Inc. announced today the launch of two new Internet marketing websites. Both websites offer ethical best of breed internet marketing services and free reports designed to assist online marketers faced with the growing challenges of internet marketing including the management of search engines or search engine marketing.

“Search Engine Management and Keyword Analysis is a theme on both new sites” says David Lazar, President of Lazword.com Inc. “There is a large discrepancy in the way people manage their advertising with Yahoo, Google, MSN, Overture, and others and too many continue to target and even purchase the wrong keywords.” He goes on to say “There are others who are overpaying for automated bid services, growing click accountability, and click fraud issues.”

Ethical best of breed internet marketing services can be found on Interactive Marketing Services (http://www.interactivemarketingservices.com) and NJ Internet Marketing (http://www.njinternetmarketing.com) two new sites from a veteran internet marketing agency.

About Lazworld.com Inc.

Lazworld.com was founded in 1998 and offers proven internet marketing and web development management and consulting services that improve online ROI. Lazworld.com is one of the oldest and most respected Internet Marketing companies in the world with an impeccable reputation and an extensive list of satisfied clients.

Contact Information:

David Lazar

President and Founder

Lazworld.com Inc.

Office (732) 280-8069

Fax (732) 280-7635

E-mail info@lazworld.com

http://www.lazworld.com

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Google AdWords management and reporting come to Raven Internet Marketing Tools

August 8, 2011 By Leave a Comment


Nashville, TN (PRWEB) August 01, 2011

Raven Internet Marketing Tools steps into the advertising tools arena today with the release of a Google AdWords management and reporting system.

For years, Internet marketing agencies and consultants have relied on Raven to research, manage, monitor and report on SEO and social media campaigns. Today, as Raven releases advertising tools, even more agencies will be able to use one central platform for all of their Internet marketing campaigns.

With Raven’s new Google AdWords tools, customers can create or pause campaigns, monitor multiple accounts, set extensions and more. They can also access Google AdWords metrics to build fast, easy, comprehensive PDF reports for clients and managers. Raven’s goal was to streamline the often-complicated AdWords process, making collaboration easier for large teams and simplifying reporting.

“This closes the loop for many of Raven’s customers, who frequently ask for advertising reporting,” said Jon Henshaw, Raven’s co-founder and director of product innovation. “It provides everything they need to build a cohesive Internet marketing report for their clients and managers.”

Raven plans to add more advertising tools, based on customer feedback and market trends.

“We want agencies to be able to use one single platform for all Internet marketing, including advertising,” Henshaw said. “We look forward to hearing what else agencies and professionals need in this area.”

This is the third major Internet marketing tool announcement from Raven in the past month. Raven developed and launched the free Schema Creator on July 14, 2011?already popular with web developers and SEOs?and added Keyword Opportunities and Content Opportunities tools for SEOs to its Internet marketing platform on July 18, 2011.

For more information about Raven’s new online advertising tools, see the Raven website and blog announcement.

About Raven Internet Marketing Tools

Raven Internet Marketing Tools online software helps agencies and in-house professionals quickly research, manage, monitor and report on SEO, social media, advertising and other Internet marketing campaigns. Its collaborative, multi-user features and fast, professional PDF reports make it the platform choice of thousands of online marketers worldwide. Raven Internet Marketing Tools, a privately held Nashville-based company, was founded in 2007.

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Turn Google Analytics Data into Action with New Tools from Raven Internet Marketing Tools

August 8, 2011 By Leave a Comment


Nashville, TN (PRWEB) July 20, 2011

Ever found a $ 20 bill in the pocket of an old coat? It feels like a happy surprise?even though the money was there all along.

That’s how marketers often feel when they discover opportunities they might have otherwise overlooked.

Raven Internet Marketing Tools added two tools to its platform this week that help Internet marketers uncover SEO keywords and website pages that are performing well even if they’re not getting much attention. This can simplify decision making about keywords and content to promote for bloggers, SEOs, social media marketers, community and brand managers, content marketers?anyone who works in Internet marketing.

“We’re trying to make it easier to make informed decisions,” said Jon Henshaw, Raven co-founder and director of product innovation. “Traditional metrics don’t help you with finding out where you’re leaving money on the table. Insights provides you with that information.”

To develop the Insights tools, Raven combined website analytics data from Google Analytics with a straightforward formula that gives preference to keywords and content that have little traffic but high engagement and/or conversion rates. The tools then sort the keywords and content accordingly, based on the formula’s perceived level of opportunity.

“Before, you would get data but not necessary know what to do with it. With tools that provide insight into the next opportunities, we’re focusing on actions you can take,” Henshaw said.

Learn more about the Keyword Opportunities tool at http://raventools.com/internet-marketing-tools/keyword-opportunities/.

Learn more about the Content Opportunities tool at http://raventools.com/internet-marketing-tools/content-opportunities/.

These tools are part of the recent rapid expansion of the Raven platform and team. Last week, Raven released the free Schema Creator and announced that it had doubled its staff in less than one year.

About Raven Internet Marketing Tools

Raven Internet Marketing Tools online software helps customers quickly research, manage, monitor and reports on SEO, social media, email and other Internet marketing campaigns. Its collaborative, multi-user features and fast, professional reports make it the platform choice of thousands of online marketers worldwide. Raven Internet Marketing Tools, a privately held Nashville-based company, was founded in 2007. Learn more at http://raventools.com.

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